No one dreams about buying IT support. It’s not exciting, it’s not glamorous, and it’s certainly not something most businesses approach with enthusiasm. It’s a grudge purchase. A line on the balance sheet that exists because it has to, not because anyone wants it there. IT support is bought under pressure — when systems fail, the risks are too high, and the stakes demand it. You pay for it because, without it, your business is vulnerable.
Yet, how most managed service providers operate feeds directly into this perception. They profit from it. They offer the bare minimum, just enough to keep things running and avoid disaster. But never enough to drive real change. Never enough to become essential to your success.
Too often, businesses mistake activity for value. Just because your helpdesk responds to tickets doesn’t mean your provider is doing their job. Just because your systems are online doesn’t mean they work for you. This trap is the illusion that IT support is just about keeping the lights on.
But here’s the truth: uptime alone is not a strategy. Fixing problems is not the same as driving progress. And yet, this is where most MSPs stop. They offer support but not improvement. Maintenance, but not momentum.
If your IT provider’s role begins and ends with reacting to issues, then they are not a partner — they are a cost. And, like any cost, you should be asking yourself what you’re getting in return.
When you treat IT support as a grudge purchase, you set low expectations. And low expectations are expensive.
The role of IT in business has changed. It’s no longer just about keeping systems online; instead, it’s about using those systems to create an advantage. Technology should make your business faster, more innovative, and more agile. It should remove friction, streamline operations, and open new opportunities. And the people who manage that technology — your MSP — should be at the centre of that transformation.
Support should be more than a safety net. It should be a platform for growth.
A capable MSP looks beyond the immediate problems as they anticipate, optimise and innovate. They challenge your existing workflows, question your legacy tools, and drive change that strengthens your business. Not for the sake of change, not to sell you something new, but because they see the bigger picture. They understand that real value lies in progress, not in maintenance.
If your MSP is only ever visible when something goes wrong, they’re not in control. They’re a passenger, not a pilot. And they are leaving you exposed.
A true partner takes ownership. They engage with your leadership, understand your goals, and align their service to your strategy. They provide insight and think ahead as they bring ideas to the table. They measure their success by your success and are accountable for it.
When was the last time your MSP sat down with you and asked, “What’s next for your business?” When did they last review your technology stack, not to sell you more, but to find better ways to support your growth, improve security, and boost productivity?
If you can’t remember, you’re not getting what you pay for.
The threat landscape isn’t static. Phishing attacks, ransomware, data breaches — these aren’t hypothetical risks, they’re daily realities. And yet, most MSPs treat security as an afterthought. Something extra. A bolt-on.
That’s not good enough.
Security must be woven into everything your MSP does. Every device, every user, every system — protected by design, not by exception. If your provider isn’t building security into the foundations, they’re leaving cracks in the walls.
Do they have dedicated security experts? Are they actively monitoring, actively testing, actively improving your defences? Or are they just hoping their standard tools are enough?
Hope is not a strategy. And ignorance is no defence.
Raise the Bar
IT support should not be a reluctant purchase. It should be an asset — one that helps you move faster, work smarter, and sleep better at night. If your MSP isn’t driving real outcomes, if they’re not pushing you to do better, then they are holding you back.
You are entitled to demand more. More insight. More engagement. More impact. The days of passive providers and reactive support are over. Your business deserves a partner who sees IT not as an expense but as a lever for growth.
If they can’t step up, it’s time to step away.
Is your IT support provider up to the task?